Conversion Rate Optimisation

Find and reduce friction across the shopping journey.

The work

Through Xylo Solutions, we review product pages, layouts and the steps that lead to a purchase. The goal is to help customers make a confident decision.

How we approach it

We begin with the available evidence, prioritise changes and agree how to evaluate them. Results depend on the store, its audience and the changes tested.

Typical scope

• Store audit
• Product page review
• Customer journey
• Testing priorities

Scope and timing are agreed for each project.