Designing a personalised product flow

Make every choice understandable before the customer adds to cart.

Keep the steps clear

Separate entering a name, choosing a design and reviewing the product when doing so reduces confusion. Show progress without allowing the step indicator to dominate a small screen.

Validate before the cart

Show character limits and explain unsupported inputs next to the field. Keep the entered value when customers go back a step.

Treat previews carefully

A preview should reflect the chosen design and text. Account for long names and line wrapping, and explain any limitations that could affect the printed result.

Keep the order data complete

Every required personalisation choice must reach the order. Verify the cart and order data as well as the visible preview; a good-looking interface alone is not enough.

By Fazal Bin Mahmood · Xylo Solutions. Adapt this checklist to your store and verify changes before publishing.